An organization’s internal and external environments keep on shifting as health care demand and supply change. In response, health care organizations, through their leaders, must identify current and emerging opportunities and exploit them innovatively to improve health outcomes. Interventions include improving the current service line, changing some products, or integrating new ideas in the current line to advance the approach to care. In any case, the overarching goal is to improve outcomes in terms of health care quality, patient safety, and resource utilization, among other factors.  This paper describes an economic opportunity at micro and macro levels for providing ethical and culturally equitable improvements to the quality of care.

The Proposed Initiative: Overview

Like other organizations, health care organizations should constantly seek ways of generating and increasing their revenue base. The proposed initiative presents a viable and beneficial economic opportunity since it will help the organization to generate more revenue due to increased patient visits through referrals. Besides, creating an informed populace is critical to optimizing resource utilization since preventive health reduce hospital visits for chronic and lifestyle diseases, among other conditions challenging to manage financially (Levine et al., 2019). Increased revenue and a cost-effective approach to care will be vital in enabling the organization to achieve more with the current resources, mainly through more preventive health interventions and technology adoption.

The economic opportunity involves a partnership with the local association of greengrocers. Over the years, the association has intensified its efforts in community awareness to sensitize the community to consume more healthy foods and live healthily. It has been organizing awareness programs in schools, religious institutions, and community-based forums. However, the association has limited resource capacity, and partnering with it will improve health outcomes. The partnership will be keen on community and home visitations, screening and referring patients to the hospital for advanced medication, and promoting preventive health through education and awareness on healthy eating and living. Some patients will receive care at home as nurses link with physicians via telehealth services while others will be referred to the hospital depending on the magnitude of their health needs.

A Micro Level and Macro Level Opportunity

Health care organizations should constantly pursue improvement goals to improve their departments and overall productivity. At the micro-level, there has been a gradual increase in the population with lifestyle diseases, prompting a significant rise in patient visits related to the same problem. There has been gradual excellence in community-based health care at the micro level as health care organizations partner with nongovernmental organizations, corporate organizations, and community health groups to promote wellness in the community. The partnership will be an excellent opportunity for the organization to respond to micro level and macro level health demands.